IKEA: A Case Study in Revolutionizing Affordable and Stylish Furniture

Introduction Few brands are as universally recognized as IKEA. Known for its affordable yet stylish furniture and its iconic flat-pack designs, IKEA has become a global household name. Founded in 1943, IKEA has grown into the largest furniture retailer in the world, with over 400 stores in more than 50 countries. But how did a […]