Introduction To 20 Free Digital Marketing Apps
As a small business in this digital age, practical and viable digital marketing strategies are needed. This means that small businesses should make use of the appropriate kind of hand to level this playing field on which big businesses are competing. Applications make digital marketing easier and increase productivity, hence impacting growth. We’ll examine 20 free digital marketing apps that will help increase your small business in this post.
Social Media Management Tools
- Hootsuite
- Buffer
- Later
- TweetDeck
Having so many accounts on social media is sometimes a real hassle. This could include applications that could help alleviate the hassle of doing it singly.
Hootsuite: The go-to tool to schedule and manage your posts across your social media, integrated with analytics providing measurements of growth in reach and engagement.
Hootsuite is one of the homes for bulk scheduling of hundreds of posts. Added to it is the social media monitoring that will be able to monitor mentions, comments, and messages. It can integrate with over 20 social networks like Facebook, Instagram, Twitter, LinkedIn, and YouTube, hence finding very versatile use in business.
The working principle of this tool is much like Hootsuite. Scheduling posts, tracking one’s engagement, measuring the performance of social media content—all these are possible within this network.
It’s really what makes Buffer suitable for a small business in terms of ease of use, paired with minimal design. Moreover, it has a browser extension that allows you to easily share from any page directly to your social media account. Detailed analytics features give insight into engaging kinds of content for your audience.
Later is the best tool to schedule posts on Instagram for a visual business. It’s drag and drop, thus very easy and super user-friendly.
Plan future Instagram feeds using the visual content calendar of Later and make every post on point. Not to mention, it has some native features like hashtag suggestions and analytics that help in getting them optimized.
- TweetDeck
It is software designed for Twitter usage. It manages all tweets, maintains a number of Twitter accounts, and helps in planning posts and listening to hashtags.
Dynamic columns in TweetDeck give you immense power over your Twitter feed, letting you keep up with a variety of different profiles. Be it what is happening around your mentions, the retweets of someone mentioning your brand, or even your direct messages, this is an excellent way to keep engaging your audiences and responding to discussions on time when a topic is hot.
Content Creation and Graphic Design Tools
- Canva
- Adobe Spark
- GIMP
- Pixlr
Enrich your digital marketing with some catching content; quite easy with these tools.
It’s an ultra-versatile design tool. It gives access to enough templates to create social media posts, presentations, and posters.
Drag and Drops: Canva puts one in a position where they can have professional designs even when users are not professional designers. With tones of templates, fonts, and graphics at the tap of a finger, one will be positioned to make visually consistent branded content. Adobe Spark: Gorgeous graphic, web stories, and video stories in minutes with zero design skills.
Adobe Spark combines three tools: Spark Post, Spark Page, and Spark Video. Having such great functionality would let users create a lot of different kinds of content. Besides that, the tool includes a variation of pre-designed themes and templates, letting one produce quality visuals at high speed.
GIMP:
It represents advanced features for image manipulations and is the most suitable option for more advanced users.
But beyond that, GIMP has so much more. It actually holds a considerably longer feature list compared to the others. It holds layers, masks, filters, and even brushes. So it will be that much more helpful with those more complex design projects. Of course, it involves a steeper learning curve; however, with features such as those, GIMP does become that super help for small businesses in trying to form visuals at a professional level.
Free online photo editing has many available editing tools with various effects that you can use in enhancing your photos. This will help in doing simple, easier edits that could make your photos better.
The interface of Pixlr is very simple, so it’s an excellent app if you want to quickly edit your photos. Additionally, its features will also brighten up your pictures. With this, there are tons of filters, overlays, and effects directed at minimum effort.
Email Marketing Tools
For any digital marketer, email marketing has been one of the most powerful strategies, and indeed, it still is up to this very day. Here are examples to get you started with the apps below:
Mailchimp is pretty famous for the science of email marketing—an all-in-one service to empower easily by customizing templates, automating, and tracking a campaign’s performance. With the drag-and-drop email builder, professional emails are very easy to design. Other automations include welcome emails and abandoned cart reminders.
SendinBlue: Email marketing, SMS marketing, and chat combined in one fit. All-in-one tool for handling all your communication channels.
SendinBlue’s offer holds within itself all the instruments one needs to run his communication channels from one place. Take advantage of the world’s best personalization and segmentation solutions so that, together, we make sure you have a chance to better catch your audience.
Benchmark Email drag-and-drop tools of thousands of templates give a fine present of emails within no time. Advanced automation facilities increase contact potential through triggered emails and drip campaigns. MailerLite: Offers features on automation and landing pages; known for a slick and intuitive interface.
Using MailerLite, get a fully functional drag-and-drop email builder to design awesome emails within minutes with a well-thought-out automation routine that lets you get in touch with your audience more effectively. Landing pages are also made possible through the Landing Page builder to drive conversions for your campaigns.
SEO Tools
You can’t optimize resources for online awareness without using some tools. These are just a few of the available tools.
On the other hand, tracking website traffic is very central in the explanation of behavior. You will keep getting insights one might find useful for the optimization of your marketing efforts.
Google Analytics keeps you overwhelmed with information about website performance regarding traffic source, user behavior, and conversion. Make use of those in finding faults and work on optimization of your marketing strategy.
Ubersuggest: This is a tool used to perform keyword research, suggesting keywords, ideas, volume data, competitive analysis, etc., in order to help improve an SEO strategy.
Using features such as keyword research, you will be able to get keywords that fit well with your content. You will also be in a better position to get competition knowledge and know your website’s standing against your competitors, hence knowing the improvement margins.
This add-on extension can provide SEO insights and metrics on any webpage, thereby making competitor analysis quite easy. It will be easy to tell what has to be polished up in a website as far as on-page search engine optimization analysis is concerned with the help of features provided by MozBar. To let one understand how your website is doing on the search engine, it gives domain and page authority metrics.
Screaming Frog SEO Spider: This is a website crawler that outlines all the technical problems on the website, including broken links and content duplication at the site level.
Website crawling is generally very critical for identification and hence fixing the issues surrounding technical SEO. It can also connect to Google Analytics and Search Console directly to give more insights on the performance of a site.
Project Management and Collaboration Tools
The management of the project is important in hitting successful digital marketing. These are the tools that will help you keep yourself organized.
Trello is an adaptive project management tool with boards, lists, and cards that really help set up tasks and do much work collaboratively with your team.
Since this program is an overview of a board in one glance, Trello allows a user to view the state of their projects at a glance. Again, it integrates with other productivity apps like Slack and Google Drive and saves tons of your time.
Asana: Make tasks, create missions, put deadlines, and track the progress—perfectly laid for your marketing projects.
With this set of advanced, comprehensive project management features, Asana will never disappoint you when it comes to staging even complex marketing campaigns. Some cool features for task automation by creating dependencies and custom workflows are also available, and in these ways it saves you time and gives much better organization of all tasks within the project.
Slack keeps up with real-time messaging. Share files and integrate to kill extra busywork so you work fast. Always know what you need with custom notifications from tools alongside all the latest updates.
On Monday.com, you’ll get an intuitive and visually-based interface to manage your marketing projects, coupled with set-up, customizable workflows toward the project at hand. Advanced reporting features will let you trace team performance and mark down areas where improvement has to be made.
Analytics and Reporting Tools
Google Data Studio is a powerhouse in data visualization for any form of data derived from varied sources. This is possible with the availability of reports and dashboards in any favorite designed style. There is rather an easy way to create reports from scratch through the addition of a set of dragging and dropping aid features. Basically, it integrates amazingly well with other Google products, such as Google Analytics and Google Ads, for consolidating data at one position.
It shows you exactly how users really use your website: with heatmaps, session recordings, and surveys. Take that info to change the user experience for good.
With its survey features, which allow the collection of direct responses from customers, pinpointing any work areas that need improvement in optimizing better user experiences makes the Hotjar heatmaps and session recordings come alive with the power and features to drive insights deep down to that moment of understanding on-site behavior by the user.
Conclusion
What can set any small business parallel in this fast-moving world of digital marketing is the ability to effectively harness these tools. The post summarizes the top 20 free digital marketing-related apps required under various functional areas, such as social media management, SEO, analytics, and others. These would just help you to keep on driving your business processes with light integrations, shifting effort to innovate, and growing your small business exponentially. It’s the right set of tools to power your digital marketing to a whole new level—all bringing home amazing results.
